A product-led growth engine powered by a founder who thinks like a marketer.
CRM Trial-to-Paid
MCP Downloads/Mo
SEO ROI
Per-Seat Cost
FOUNDER ADVANTAGE
Content, creative, and marketing instinct baked into the product from day one, not bolted on after launch.
AI-Powered Content at Scale
Industry baseline: 2-3 posts/week with a 3-person team. Sentigen: 10-15/week from one founder.
Viral Distribution Built In
Every meeting note and follow-up is a growth vector.
MCP as Developer On-Ramp
Listed on MCP Registry for zero-friction discovery. Near-zero CAC.
Community-First Growth
25 users from community in first 4 months. CAC $200-341 vs industry avg $500+.
COMPETITIVE POSITIONING
The only platform building true 7-channel cross-channel intelligence. Competitors solve pieces. We solve the whole problem.
Affinity
Channels: 4-5
Pricing: $2K-4.6K/user/yr
Gap: VC/PE only. Analytics criticized.
Gong
Channels: 1-2 (calls)
Pricing: $120-250/user/mo + $5-50K platform
Gap: Captures 30-40% of signals. Call-centric.
Clay
Channels: 0 (external)
Pricing: $149-720/mo
Gap: Outbound only. No internal relationship data.
Attio
Channels: 3-4
Pricing: $29-119/user/mo
Gap: CRM flexibility, not intelligence-native.
MS Copilot
Channels: MS ecosystem
Pricing: $21-30/user/mo
Gap: 35.8% active use. 8% choose over alternatives.
Sentigen
Channels: 7 (all)
Pricing: $49/workspace, unlimited seats
Gap: Pre-revenue. Solo founder.
BEACHHEAD
Eight months. Four segments. Each phase validates the next before expanding.
VC Firms
TAM: $4.4B
Highest pain-to-friction ratio. Deal sourcing drives 60% of fund returns.
$49/mo workspace vs Affinity $125/user/mo ($2K+/yr)
Boutique Consulting
TAM: $2.1B
10-50 person firms where revenue is 100% relationship-driven.
65% of revenue from existing clients. Currently managing relationships in spreadsheets.
Sales Teams
TAM: $5B
Largest addressable market. 67% of reps do not expect to meet quota.
Enter with meeting intelligence, expand to full CRM.
EAs and Chiefs of Staff
TAM: $2.1B
Greenfield. ~500K in the US. Only 26% use AI tools today.
No dedicated relationship intelligence tool exists for this role.
Why this order: each segment validates the next. VC firms prove cross-channel intelligence value. Consultants prove it works outside finance. Sales teams prove scale. EAs prove the "AI Chief of Staff" positioning.
DISTRIBUTION
Diversified acquisition. No single channel dependency.
Product-Led Growth
60-80% of paying customers from free. 29% CRM trial-to-paid.
MCP Server
97M monthly SDK downloads. Only relationship intelligence for AI agents.
Content + SEO
702-748% ROI for B2B SaaS. 7-9 month breakeven.
Product Hunt + Marketplaces
Coordinated launch day. Google Workspace marketplace integration.
Community + Events
RevGenius, Reddit, LinkedIn. Founder dinners quarterly.
Channel sequencing: PLG and content start day one (compounding assets). MCP activates as the registry grows. Product Hunt is a coordinated spike. Community runs continuously. No single-channel dependency.
PLAYBOOK
One user becomes a team. A team becomes the org.
Land
Connect Gmail + Slack in <5 min. First insight in <30 min. Zero per-seat cost removes adoption friction entirely.
Expand
Invite colleagues free (no per-seat cost). Cross-user intelligence unlocks. Expansion CAC is $1 per $1 new ARR vs $2 for new customers. 2x more efficient.
Embed
IT provisions org-wide. SSO, compliance, sovereign deployment. Integration partners reduce churn ~50%. Sentigen becomes infrastructure.
ACTIVATION
Sub-30-minute activation. PQL-driven conversion. Superhuman-style PMF measurement.
Channel Connection
Under 5 min
Industry avg: 1 day 12 hrs
First Insight
Under 30 min
Best-in-class: 3-5 min
PQL Conversion
20-30%
3x higher than MQL (~6%)
PMF Signal
40%+ "very disappointed"
Superhuman methodology
TARGETS
Conservative milestones. Distribution advantage compounds.
15-25 users
Onboarding under 5 min. 1:1 calls with every user.
100+ users, $500+ MRR
First paying customers. Product Hunt launch.
75-150 paying, $5-10K MRR
40%+ PMF signal. Clear segment winner.
200+ paying, $10-25K MRR
Repeatable activation. First case study.
400+ paying, $25-50K MRR
$300-600K ARR. 1-2 hires.
1K+ users, $100-250K MRR
Series A ready. $1.2-3M ARR.
Linear
$35K total marketing spend.
Superhuman
180K waitlist.
Clay
5 years of pivoting before finding product-market fit.